A recent shoot I did had me pondering fame, especially in light of the supersaturation of celebrity and exposure that is a staple of our 21st Century existence. With the tweeting, the youtubing, the liking and sharing and facebooking nearly every conceivable aspect and moment of our lives, we are inundated with a tsunami of possibilities for becoming instantly famous (or infamous). When a 16-year old kid becomes an international pop star worth over $100M because his mom uploaded up some home videos of him on Youtube, it takes the whole concept of hanging out at Schwab’s Pharmacy to a stratospherically different dimension.

Sir Tim Berners-Lee, inventor of the world wide web, photographed for Time Magazine.
So it was with a touch of irony that I was looking forward to photographing
Sir Tim Berners-Lee for Marie Tobias at Time Magazine. I mean seriously, who could possibly be MORE famous than Sir Tim Berners-Lee? He’s the guy who INVENTED the world wide web!!.. Huh? Who? Ah, fame…
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One of the most common questions I get asked as a photographer is, “Who’s the most famous person you’ve photographed?” Asked as often as I am, you’d think I’d have a quick answer, but in truth I almost always look like I’m having a Scooby moment. Honestly, I don’t really think about the fame aspect of the people I meet.
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I’ve photographed some pretty famous people I think, you know, actors, authors, artists. I can sorta play ‘Six-degrees from Kevin Bacon’ because I got to photograph him when I lived in San Francisco. At one point I photographed The MOST famous actor in the world, Jackie Chan, and no one I knew had ever heard of the guy. (By the way, one of the sweetest guys, who can also break every bone in your body, you’re ever likely to meet).
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Don’t get me wrong, I’ve got no problem with someone being famous, it just doesn’t register with me as a singularly important identifying trait. Most of the people I photograph are being shot because they’ve actually done something really really smart, or cool, or that’s never been done before. I mean, Snooki is “famous” but I don’t actually know why she’s famous, and I’m sure the Kardashians are lovely people, but I don’t know why I know who they are, I just do.
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It got me thinking about the subjects of many of my assignments over the years doing, envisioning and creating things that impact our lives in very profound, amazing and permanent ways, yet who sail way below any celebrity radar.
Ray Tomlinson for instance, the guy who put the “@” in your email, writing a protocol that completely changed the very means by which we communicate. It’s pretty unlikely that his name will every be uttered in the same sentence as Lady Gaga. No slight to the Gaga, but here’s a guy who really should be not only super famous but insanely, Zuckerbergian-rich, yet if he were a final Jeopardy question I think most players would draw a blank.
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Then there’s this guy Sir Tim Berners-Lee – did I mention that he’s the guy who put the WWW into your every waking hour? And he’s a KNIGHT! How cool is that? I bet you if you asked 100 random people on any street (except maybe in Kendall Square or Palo Alto) who this guy is and you’d get way more shrugs than glimmers of recognition. Ask folks to identify him from a picture and the level of vagueness would probably rise to nearly 100%. Yet what he he did literally changed the entire freaking world – forever.
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I thought it was particularly cool that director Danny Boyle included Sir Tim in the Olympic festivities. As we sat in our living room watching the spectacle, I thought of the billions of people around the world, staring at their screen wondering who the hell was this guy and why was he tapping on an old computer in the middle of the Olympics Opening Ceremony?
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Well, Boyle got it spot on because he figured out that the Olympics is an event that ties the entirety of the world together, if only for a few weeks. What better symbol of that profound human interconnectedness than having the guy who found a way to link us all together, tapping out the message: “This is for everyone”.
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Ray Tomlinson, The Father of Email.